If you want to learn more about some of the latest trends in marketing, join BIPC for this trio of workshops and talks.

TikTok for beginners with Talia Kepinska

1pm – 1:45pm

TikTok is a powerful platform for promoting business, offering massive reach and engagement, but how it can work for you? Whether you’re a small business owner, musician, content creator, or just curious about the platform, this talk can highlight how to get the most of this social media and help you to understand that TikTok may be key to standing out and staying relevant in today’s digital world.

The future of AI and Google – how not to get left behind with Rich Brown (QBD)

2pm -4pm

This talk will cover the latest developments in AI and SEO – including Google’s Search Generative Experience/AI overviews and the rise of content tools like ChatGPT – and what businesses need to do to take advantage. It will cover how AI is changing how people search, what the search engines are looking for (and what they aren’t), and how businesses can prepare for this new digital landscape so their websites don’t get left behind.

A short introduction to AI generated material and Intellectual Property

4:30pm – 5pm

This 30-minute talk will highlight the main things to consider when generating AI material for your business, what are the potential issues regarding IP and infringement and what the future might be in this faced paced technology.

This talk is delivered by Worcestershire Libraries BIPC.

Find out more and register here.