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Green not Greenwashing
Tue 3rd March @ 13:00 - 14:00
Come to this webinar to learn about how to grow your business using an authentic ‘green’ voice that appeals to your staff, your suppliers and importantly your customers.
We will take you back to the basics of knowing what you ‘sell’ and how you sell it. We will do this by thinking about the characteristics of green products and services – what do consumers want and expect to see?
You will learn about the power of storytelling: the compelling narrative that strengthens relationships beyond transactions. Move beyond the data and really connect with your customers using effective communication that avoids green ‘jargon’ and is authentic with our tops hints and tips.
You will leave with an action plan to grow your business sustainably.